Springfeel launches Finesse Fine Mattresses in Chennai
Springfeel launches Finesse Fine Mattresses in Chennai”
Chennai: Springfeel Polyurethane Foams Pvt. Ltd. today announced the launch of technologically advanced Finesse Fine Mattresses & Fine Pillows. Finesse Mattresses have been designed with the highest quality standards to offer better support & comfort levels. The Collection includes – Latex, Micro Pocketed Spring Box Top, Pocketed Spring Euro Top, Viscoelastic Body Contour, Pocketed Spring, Bonnel Spring and Foam Mattresses.
Mr. Sameer Malhotra, Director Springfeel said “Our range of foam mattresses come with a revolutionary premium knitted and quilted mattress cover for the first time in India. Along with a Five Zone Latex mattress we are also introducing a 14” Euro Top and Micro Pocketed Box Top mattress in the premium spring mattress segment”.
Mr. Achar, the Business Head said “With changing lifestyles, stressful & long working hours, the younger generation is being exposed to back and other sleep related health problems. The awareness of the importance of unperturbed comfortable sleep is also on the rise. This has resulted in people paying more attention to their mattresses.” Cotton & Coir mattresses have dominated the Indian mattress market overshadowing the beneficial & advanced types of sleep surfaces available in the developed world. Finesse aims to provide high quality sleep solutions through their premium mattresses. The Finesse range is available at different price segments.
Addressing the press at the launch, Mr. Dilip Kumar, Director, Springfeel said “Current market for non-cotton mattresses in India is estimated at about Rs.3500 Crores a year with the branded mattress segment estimated at about Rs.1700 Crores. The demand for foam and spring mattresses is rapidly growing at 25-30% and this market segment is valued at about Rs.650 Crores. The premium mattress segment is also growing at a very fast pace. Considering the above and with a wide range of Premium Fine Mattresses we plan to garner a 5% market share of the branded segment in South India in three years”.
About Springfeel
Springfeel Polyurethane Foams Private Limited commenced operations in 1999, producing high quality Flexible Slabstock Polyurethane Foam in Chennai with a fully automated ‘OMEGA MAXFOAM’ technology, a first of its kind in India.
Springfeel caters to a multitude of industries such as mattress, furniture, automobile, leather goods, garments, foot wear, lamination, sound insulation and packaging, among others.
In a relatively short span Springfeel has been able to establish itself as a top-notch quality manufacturer of flexible polyurethane (PU) foam in India with a strong market presence in South India.
Springfeel is the largest producer of PU Foam in South India having achieved an annual turnover of Rs. 60 Crores (2010-2011). Springfeel produces a wide range of flexible PU foams such as Fire Retardant Foam, Viscoelastic Memory Foam, Super-soft Foam, Anti-static Foam, Re-bonded Foam, High Resilient Foam, etc. Springfeel also produces peeled foam rolls, and foams in contoured and convoluted forms. It has a well equipped QC lab for testing its products. Springfeel is an ISO 9001 and ISO 14001 company, certified by TUV Nord.
